With the number of mobile device users exceeding that of PC users, conducting business and services over these mobile devices, which is known as mobile commerce, is becoming real and attractive. Although mobile commerce shares many similarities with traditional electronic commerce, it extends the latter by offering a wide range of personalized and location-aware services to users by integrating a myriad of technologies together.
Some of these technologies are required to realize new mobile business opportunities, while others are needed to overcome the operating constraints within the mobile environment, such as limited screen size, less reliable and smaller bandwidth communication channel, shorter battery lifespan, and keyboardless input.
This book discusses mobile commerce with emphasis on both theory and application and serves as a good introductory guide for both researchers and practitioners. It consists of a collection of chapters on mobile commerce addressing a wide spectrum of technology and application issues. These chapters are essential to understanding the current state of mobile commerce applications and services.
